About SOFTRE
Business trust infrastructure for the organisations behind THMEX.
SOFTRE is a business trust infrastructure platform. It verifies business identity and gives organisations a public proof profile and a live trust badge that customers, partners and buyers can check before doing business with them.
Positioning
Trust that can be checked, not just claimed.
SOFTRE is a business trust infrastructure platform. It helps businesses show credibility online through independent verification, public proof profiles and live trust badges — rather than unverified marketing claims alone.
SOFTRE's work began in 2013. The current entity, SOFTRE India Business Solutions Private Limited, was incorporated in 2017 and is registered in Karnataka, India (CIN U74999KA2017PTC104690).
India is SOFTRE's first active paid market, with the United Kingdom, Italy, Albania, New Zealand and Australia on a regional waitlist.
What SOFTRE does
Verification, made visible.
01
Verification Review
Independent review of submitted business details against registration data, address, directors and domain ownership.
02
Business Proof Profile
A structured public page separating verified, self-declared and public information.
03
ShieldMark
A live, domain-locked verification badge for a business's website, linked to its proof profile.
04
Trust Onboarding
A guided, self-serve flow from sign-up to a live badge.
SOFTRE provides business verification and trust-enhancement services. It is not a credit rating agency, financial institution, lender or broker, and does not issue credit scores or financial approvals.
Founder
Ashish Prasad
Founder of SOFTRE and MKTQi
Ashish Prasad founded SOFTRE in March 2013 and has led it since, working with startups and established companies on digital growth, technology strategy, regulatory considerations and international expansion.
He later read law at the University of Westminster, completing an LLB Law Honours degree (First Class) between September 2023 and June 2026. His work at Westminster included coordinating the Legal Advice Clinic's delivery of legal support and researching the use of artificial intelligence and emerging technology across the UK legal profession as a Student Research Centre Fellow.
His academic recognitions include the 2025 Academic Excellence Award, the 2024 Research Excellence Award, and a UN Sustainable Development Goals 2025 Prize for SDG 16 (Peace, Justice and Strong Institutions). He is a student member of the Chartered Institute of Arbitrators and of The Honourable Society of the Inner Temple.
In March 2026 he founded MKTQi, a marketing intelligence and growth platform helping businesses build stronger digital foundations, improve market visibility and protect their brands. He is also a co-founder of SOJ.org.uk, a legal-technology initiative focused on expanding access to justice.
His current focus is legal technology, artificial intelligence and the future of legal practice — combining legal judgment with technological and commercial understanding.
Ventures
SOFTRE and THMEX
The trust layer behind the experience.
SOFTRE
Brings trust, business credibility, verification and organisational readiness to the THMEX platform — the structures that make credibility visible.
HUMI
Brings the human-development and Practical Applied Emotional Intelligence methodology — the work on the human behaviour underneath performance.
THMEX
Where both meet in public: a shared stage in Bengaluru for the human questions behind organisational trust and performance.